Persuasive gaze in political discourse
نویسندگان
چکیده
The paper investigates the use of gaze in political communication. A study is presented on the electoral debates of two politicians in Italy and France. Fragments of their verbal discourse were analysed in terms of their hierarchy of goals, and their gaze communication was described and classified in terms of the persuasive strategies they pursue, logos, ethos or pathos. The results show that the pattern of gaze persuasive strategies is coherent with the hierarchy of goals pursued in the verbal discourse.
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